5 Reasons to Discover After-sales

Every entrepreneur knows that customer retention is important, but in reality, less than 20% actually focus on it.

Sales processes in many small companies often look like this: “I want you to buy this today, but tomorrow I forget you even exist.”

How do you stop losing clients?

WHAT IS AFTER-SALES MARKETING?

Post-sales or after-sales marketing is the services and attention your customer receives after they purchased from you.

Customer relationships have essentially the same basis as any other relationships: attention and trust. It doesn’t mean pretending to be their friend, however. You just should treat them as human beings (which they are), and that will be enough.

Post-sales processes include building a long-term relationship with your customer. This means focusing on their needs and specifics so that a customer feels valued and wants to stay with your brand.

WHY DO YOU NEED POST-SALES?

Think about your own reasons for researching the topic of after-sales. What would you like to achieve as a business owner?

These are the top-5 benefits any company can get from post-sales services.

• Real feedback You get to know your customer better and can offer valuable services. You can also listen to their issues with your product and improve it.
• Better support. You will quickly find out how you can help before they turn to some other, more responsive company.
• Enhanced brand recognition. A client will remember you if you return with timely advice or a helpful offer.
• Upselling, cross-selling, and referral sales. 50% of happy customers are likely to get interested in your other services/products, and 91% are likely to recommend your business to people they know.
• Brand loyalty. As a result, your regular customers speak well of your company on social media and choose you over and over because you’re always here for them.

One of the golden rules of sales is that it is easier to keep in touch with an existing customer than to find a new one. What is more, keeping and building relationships appear to be 5–7 times more cost-effective than client search and acquisition.

According to multiple surveys, customer retention practices and post-sales campaigns can bring up to 50% more profits. However, new purchases from the same customer aren’t the main goal: most businesses focus on brand loyalty and referrals.

All in all, after-sales marketing is a way to create consumer loyalty and more purchases without overspending.

Would you like to learn about some best practices of after-sales marketing? Feel free to read the full version of this article on our website. Find out what works best when it comes to developing a sustained connection with your clients.

How can a company implement post-sales with the help of technology? Read here about the project we developed for our client, a SaaS startup.