Yes, people pay attention to ads when they are creative, valuable, and not intrusive :) This is why in-app advertisement is such a profitable way to monetize any commercial application, be it for
- social networking (https://exceed-team.com/blog/how-to-make-social-media-app-for-your-community),
- E-learning (https://exceed-team.com/blog/how-much-does-it-cost-to-buid-elearning-app),
- delivery services (https://exceed-team.com/blog/how-to-build-a-food-delivery-app-in-a-few-easy-steps) and much more.