Making a Real Estate App: Must-have and Unique Features

Exceed Team Blog
4 min readDec 25, 2020

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Today people use their smartphones and computers to buy almost everything including property.

In this article, we name the top of unique features to build in your real estate website or app that can make you a leader in the market and effectively attract your customers.

Real estate site main features: registration, user profile, search filters, databases, property details

Register and login

To create a simple form of registration and login via Gmail, Facebook, and other social media accounts are the best option you can do for your user. People won’t have to spend much time typing their data: making a great first impression.

User profiles

Users should be able to create their profiles that include information such as age, name, address, and other details. Meanwhile, realtors are also users of your app, so their accounts’ functionality will be: adding properties to their catalogs, uploading photos, and creating property descriptions. Don’t forget to add verification of the profile: it can add credibility to your app.

Search filters

You can make your app more user-friendly by adding advanced search features. It can help exclude unsuitable properties.

Databases and listings

For every real estate app, reliable, safe, and versatile databases are crucial.

Firstly, you’ll need access to listings of properties. You will need to implement Internet Data Exchange (IDX) or Real Estate Transaction Standard (RETS) to make the data driving between MLS (Multiple listing service) and your app. Also, API helps normalize the data flows from disparate MLS.

Note that listings of properties are not the only data that your clients need. You need to provide data about the neighborhood. Then, your app should immediately extract data from geospatial systems and local open data portals.

Property details

Detailed information about a house, including photos, videos, particular cost, total square area, number of rooms, amenities, and other important details, should be provided by property profiles.

Real estate site main features:shortlisting, mapping and locating, push notification, messaging, analytics

Shortlisting

Users should be able to save their favorite assets and use them further. The drawback to having a “favorite” feature is that to save a house, a customer must have an account. This makes it a perfect opportunity for real estate agents and brokers to catch leads and follow up with specific offers.

Mapping and GPS-based features

An essential component of any good real estate app is interactive maps and location-based functionality. Maps may also provide users with location data, offering information on schools, hospitals, attractions, transport, and other services, in addition to displaying property locations.

Push notifications

Push notifications in the real estate world are a smart way to boost customer loyalty. They aim to gain customers first and get them back to your app. Second, they help companies to reach out to consumers and remind them of important events, such as changes in rates or new properties in the region.

Real-time messaging

Real-time contact tools available from within the app are convenient for clients using direct calls, messages, online chat, callback options, or other communication channels to get the help they need from realtors or agents.

Analytics

Analytics can give you useful insights into user behavior and help determine potential growth opportunities, from app downloads to ad views to home closings.

Real estate site main features: CRM, admin panel, price calculator, virtual tours, social media sharing.

CRM and lead management software integrations

It will help realtors monitor their incoming leads, document interactions with clients, and do well with important tasks.

Admin panel

The admin panel may have many features. They can be determined depending on your app’s goals. For example:

  • Managing property buyers, owners, and realtors;
  • Tracking revenues from the app;
  • Property details updating ;
  • Managing deals, special offers, and loyalty rewards;
  • Adding and removing featured listings and user profiles.

Price calculator

Offer your users a chance to estimate their apartment’s final price, with loan interest and mortgage payment details, installments, taxes, and insurance premiums.

Virtual tours

A virtual tour or a 3D walkthrough is a fantastic way of providing customers a sense of the home they want to own in real-time.

Social media sharing options

It’s well known that social media is the primary tool for generating high-quality potential clients. Besides, encouraging users to share assets on social media apps would allow you to extend your product scope and boost app downloads.

These features are must-have for a real estate app. If you have any ideas that can make your app special and differ from the others, you may contact us in and share your idea. We will figure out how to put it into action.

To get more information about real estate startups, visit our blog.

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Exceed Team Blog
Exceed Team Blog

Written by Exceed Team Blog

We write about web & mobile apps that help startups and businesses achieve their missions

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